Home cleaning services are becoming increasingly in demand over time. This is because more and more people are looking for the right work-life balance in their lives, without having to worry too much about chores. Of course, your customers will have different requirements, so you should have a variety of services in your roster to fit a wide budget range. Apart from that, you need to build a set of customers who will become your regulars. 

The best way to do this is to market your services well. Instagram is the perfect platform to offer such services, as people scrolling through their feeds will take note of your business. So, you should employ these Instagram marketing tips into your repertoire. 

Update your profile

The first thing you need to check is if your profile is updated. Make sure your information is correct, and you have your contact information, website link, and catalog of services in the Link in Bio section. Have a short description of your services and also check if the contact information buttons are correct. In addition, check your profile picture, and also see what you have in your highlights section. Update your profile where needed, and also make sure it looks good. 

Work on your imagery

Instagram is a visual medium, so you need to keep things looking appealing. So, have professional photos taken for your services, and also design posts which stand out in a feed. Nail down a specific aesthetic, so that you can have a cohesive Instagram grid as well. 

When you have the color schemes and themes figured out, you can design content like house cleaning flyers and other posts well. Try to set a pattern for your posts so that your page looks well-organized. After all, cleanliness and organization are the services you offer, so your marketing should reflect that! 

Make short videos

Video content is very useful on Instagram, especially in the Reels tool. So, make short videos showing your processes, your office, your cleaners, and your customer success stories. Make high-quality videos and edit them in a professional way. This will help you present a good image of your business on your Instagram page. 

Share customer testimonials

People are more likely to book your services if they see others have used them and been satisfied. So, have your existing customers write you testimonials and compile them in a couple of Stories or in a Reel. Make this a regular practice, so you have a nice bank of recommendations to use. If they’re game, have your top customers make testimonial videos as well. This will get you even better results. 

Create carousel posts

Carousel posts are a great way to market all your services in one post. Make one showcasing all your services, and pin it to your profile. This way, people will have an instant point of reference for your work. In addition, you can compile testimonials and also showcase the work you’ve done. Make sure you have client permission before posting images, and then do before/after posts using the carousel method. 

Collaborate with relevant businesses

You can put up collaborative posts with businesses relevant to your services. These can be local lifestyle brands, property management companies, bed and breakfasts, and more. Share what sorts of services you offered to these businesses and showcase how they responded positively. You can also reach out to influencers to give your business a shout out, and recommend your services to their followers. Lifestyle and organization influencers are particularly relevant for this purpose. 

Highlight your cleaners

Highlight the faces behind your business. Make posts to showcase who your cleaners are and share a bit of their story. This will humanize your work, and also show you value your workers. Make sure you have everyone’s permission about the information you share, and also make short videos where you showcase their work and show their fun sides. Do your research on recent Instagram trends, and make Reels with your cleaners according to these trends. 

Interact with your audience

Make sure you engage with your audience in multiple ways. This can be through polls and trivia in your Stories, or through contests and giveaways. Do regular posts where you reach out to your audience and also let them ask you questions. If you go live once in a while, that can work wonders for audience engagement as well. 

Position yourself as an expert

Offer valuable content on Instagram to showcase yourself as an industry authority. Let people know how they can clean common stains on their own, and when they need to bring in the professionals. Also make regular posts to show people how you can help them keep their homes cleaned and organized. 

These Instagram marketing tips will help you get the customer response you need. So, get started and take your marketing game to the next level.